Creating a logo for a new brand can be challenging. When creating the logo for Ojai Candle Co, we decided that going ‘old school’ might fit right in with the vibe of the age old profession of candle making. The design process was as follows: create ink stamps spelling out the company name, photograph the stamps on white paper, take the digital copy into Illustrator to trace out vector versions of the words and then size accordingly. The flame above the I in Ojai came later. We used half an upside down ! stamp to create that. OCC and RoundFocus could not be happier with the result.

Tools of the trade: